Prof. Ruedi A. Müller-Beyeler
Head of Institute for Media and Communication at HTW Chur
As a young ETH graduate he embarked on a management career in the textile and telecommunications industry. He then changed to the marketing and communications industry and became an entrepreneur. Today he teaches and researches at the University of Applied Sciences HTW Chur and at Bern University of Applied Sciences.
Prof. Ruedi Alexander Müller-Beyeler manages brands, design and communications projects in an increasingly digitalised world – as a consultant, project partner, interim manager, board of directors member and university lecturer. In Spring 2016 his book “Managing Business through Brands” was published by Haupt Publishing House