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Richard Ayers






Richard Ayers, Founder & CEO at Seven League and Speaker at the WORLDWEBFORUM 2016



"WORLDWEBFORUM had a fantastic line-up of speakers - and me! It was great to be among such an inspiring and interesting group. Combined with the organisational excellence and the hospitality, I had an excellent experience."



(Limited availability)



Richard founded the leading European digital media advisory firm Seven League. Their mission is to transform the connection between sports, audience and sponsors by accelerating sports’ digital performance and driving reach, fan engagement and revenue. 


BBC Journalist

Originally a BBC journalist who turned geek, Richard launched BBC News online and has spent most of his career in media. He has worked in sports since he became Manchester City’s first Head of Digital in 2011, a position that won him the Sports Industry award and Digital Individual of the Year.

Seven league

Seven League's team of content-led media veterans consult, innovate and implement with specialisms in content, fan engagement, monetisation, marketing, social, strategy, operations and innovation. Current clients include UEFA and 43 of the football associations in Europe, Wimbledon, US Soccer, Arsenal, British Athletics, Juventus, the UFC, Premier League, British Judo, O2, DHL and the Special Olympics.


He is also known for having come up with the concept of Datatainment... something that's still being pursued in sports media coverage. The idea is simply that data can be used as entertainment, not just information.
More info here... 

Richard is also a big proponent of using digital media to drive participation and enjoyment in sport and therefore change society for the better.


 Richard Ayers as Guest Speaker at Birkbeck Business Week 2014



SportsPro Live 2015 with Daniel Ayers



Interview with Richard Ayers at SPORTO 2014




Richard Ayers



Richard Ayers



Richard Ayers Speaking 



Richard Ayers speaking @Sporto


Richard Ayers @Birkbeck


Richard Ayers @Berkbeck



Seven League


Website: Seven League